Background:
- Founded by Arianna Huffington in 2005
- Owned by AOL
- Bought by AOL in 2011 for 3 million in cash
- AOL is owned by Verizon
(Brittanica Encylcopedia, 2013)
How many owned by Parent:
- Many factions within AOL including: Kitchen Daily, Mandatory, Movifone, Techcrunch, NGadget, lifestore, mapquest, Styelist, pawnation, games.com, Cambio, autoblog, dailyfinance, gravity, joystiq, the Makers, Stylemepretty, tuaw (Kopytoff and Peters, 2011)
Revenue:
- Does not post revenue
- Arriana Huffington said they had their first profitable year in 2010.They brought in 60 million 2011. Brought in 100 million revenue in 2013.
- Revenue is brought in by placed advertisements and Pay Per Click.
(Dunlop, 2014)
Readers:
- Readership comes from 12 countries. 44% of readers from outside the United States.
- 600 – 1,000 pieces a day. 10-100 go viral
(Dunlop, 2014)
Created:
- Created by Arriana Huffington in response to the Drudge Report. Liberal sided.
(Brittanica Encylcopedia, 2013)
How is it perceived:
- 66% had heard of Huffington Post.
- 13% get news there
- 18% Trust the information they receive
- 17% Do not trust the site
- Trustworthiness is split almost equally
- Labeled as very Liberal
- Most readers rank themselves at a -4 liberal vs conservative scale
(Pew Research Center)
Huffington Post – 11/18
| Story | Core/ Peripheral Topics | Social Impact | Source | Fair | Gender Diverse | EC | Score |
|---|---|---|---|---|---|---|---|
| David Cassidy Hospitalized in Critical Condition | Peripheral 1 | 1 | 3 | 4 | 3 | 0 | 12 |
| Bill Maher: Don't Put Al Franken In With Roy Moore, Kevin Spacey Or Donald Trump | Core 3 | 2 | 1 | 4 | 0 | 0 | 10 |
| Stephen Colbert Expertly Spoofs Sean Hannity's Hillary Clinton Flow Chart | Core 3 | 1 | 2 | 2 | 0 | 0 | 8 |
| Top General Says He Would Reject An 'Illegal' Nuclear Strike Order From Trump | Core 3 | 3 | 1 | 1 | 0 | 0 | 8 |
| Black Men's Sentences 20 Percent Longer Than White Men's For Similar Crimes | Peripheral 1 | 2 | 2 | 4 | 0 | 0 | 9 |
Huffington Post – 11/19
| Story | Core/ Peripheral Topics | Social Impact | Source | Fair | Gender Diverse | EC | Score |
|---|---|---|---|---|---|---|---|
| Trump Family Business Worth A Fraction Of What President Has Touted | Core 3 | 2 | 3 | 1 | 2 | 0 | 11 |
| Three Major Alabama Newspapers Urge Voters To 'Reject' Roy Moore | Core 3 | 3 | 4 | 2 | 3 | 0 | 15 |
| Russell Simmons Accused Of Sexually Assaulting Teen As Brett Ratner Watched | Peripheral 1 | 2 | 2 | 3 | 3 | 0 | 11 |
| 'He Was Masturbating... I Felt Like Crying': What Housekeepers Endure To Clean Hotel Rooms | Peripheral 1 | 2 | 2 | 3 | 1 | 0 | 9 |
| Top General Says He Would Reject An ‘Illegal’ Nuclear Strike Order From Trump | Core 3 | 1 | 1 | 4 | 0 | 0 | 9 |